9 Surprising Features of Shopify Website Builder for Your Online Store

As more consumers turn to online shopping, the demand of any business for e-commerce website builders has increased. Among the various options available, Shopify has emerged as a frontrunner as it offers a comprehensive platform tailored specifically for online stores.

In this blog post, let’s uncover the 9 surprising features of Shopify website builder that can elevate your online store to new heights.

What Is A Shopify Website Builder?

Shopify website builder is a powerful, all-in-one e-commerce platform that enables entrepreneurs and businesses of all sizes to create and manage their online stores without coding knowledge.

It offers a user-friendly interface, customizable templates, and provides everything you need to sell products online: manage inventory, process payments, handle shipping,...

9 Surprising Features of Shopify Website Builder for Your Online Store

Shopify is known for its core e-commerce functionality with its features that might surprise you. Let's explore 9 of these lesser-known but incredibly valuable features that can take your online store to the next level:

1. Shopify POS Integration

One of the most surprising features of Shopify is its Point of Sale (POS) system. According to a study by Statista, the global mobile POS payments market is expected to reach $50 billion by 2024, highlighting the growing importance of flexible payment solutions for businesses.

Shopify POS allows you to seamlessly integrate your online and offline sales, enabling you to accept payments anywhere, whether you're at a pop-up shop, farmer's market, or brick-and-mortar store.

Key benefits of Shopify POS include:

• Unified inventory management across online and offline channels

• Real-time sales reporting and analytics

• Ability to offer in-store pickup for online orders

• Customer profiles that sync across all sales channels

2. Smart Abandoned Carts Recovery

Shopping cart abandonment is a significant challenge for online retailers. Shopify's abandoned cart recovery feature helps you recapture potentially lost sales by automatically sending reminder emails to customers who have left items in their cart without completing the purchase.

This feature allows you to:

• Customize email templates to match your brand

• Set up automated email sequences

• Track the success of your recovery efforts

By implementing abandoned cart recovery, you can potentially recover a significant portion of lost sales and improve your overall conversion rate. This is particularly important considering that the average cart abandonment rate across all industries is a staggering 69.57% (Baymard Institute).

3. Auto Shipping Prices Calculation

Shopify's ability to automatically calculate shipping prices for each customer based on their location, order weight, and shipping preferences is a game-changer for many online retailers.

This feature helps you:

• Offer accurate shipping rates in real-time

• Integrate with major shipping carriers for live rates

• Set up custom shipping rules based on product types or destinations

By providing transparent and accurate shipping costs upfront, you can reduce cart abandonment rates and improve customer satisfaction.

4. Shopify Custom Gift Card Creator

Gift cards are an excellent way to boost sales, especially during the holiday season. Shopify makes it easy to sell and manage gift cards in your online store.

You can:

• Create digital and physical gift cards

• Customize gift card designs to match your brand

• Set expiration dates and track gift card usage

The importance of gift cards in retail cannot be overstated. The National Retail Federation points out that gift cards have been the most popular holiday gift item for 13 years in a row, with 59% of consumers preferring to receive gift cards. This makes Shopify's gift card feature a valuable tool for increasing sales during peak shopping seasons.

5. Diverse Discount Codes System

Shopify's discount code feature is more robust than you might expect. It allows you to create and manage various types of discounts, for example:

• Percentage or fixed-amount discounts

• Buy X get Y promotions

• Free shipping offers

• Automatic discounts based on cart value or customer groups

You can also set start and end dates for promotions, limit the number of times a discount can be used, and restrict discounts to specific products or collections.

6. Shopify Partner

While Shopify is designed to be user-friendly, sometimes you might need help to customize your store or implement advanced features.

Shopify Partner connects you with verified professionals who can assist with:

• Store setup and customization

• Theme development

• Marketing and SEO

• App development

This feature ensures that you have access to skilled professionals who can help you maximize the potential of your Shopify store.

7. Customer Profile Analysis

Shopify's customer profile feature allows you to gather valuable insights about your customers, helping you tailor your marketing efforts and improve customer service.

With this feature, you can:

• View purchase history and customer preferences

• Segment customers based on various criteria

• Create targeted marketing campaigns

By understanding your best buyers, you can focus your efforts on attracting similar customers and increasing customer lifetime value.

8. Shopify 24/7 Customer Support

One of the most reassuring features of Shopify is its round-the-clock customer support. Whether you're facing a technical issue or need guidance on using a specific feature, Shopify's support team is available 24/7 via:

• Live chat

• Email

• Phone support

This level of support ensures that you can get help whenever you need it, minimizing downtime and potential loss of sales.

9. Shopify Payments

While Shopify integrates with numerous third-party payment gateways, it also offers its own payment solution: Shopify Payments.

This native payment gateway comes with several advantages:

• Lower transaction fees compared to external gateways

• Faster payouts

• Integrated fraud analysis

• Support for multiple currencies

By using Shopify Payments, you can streamline your payment processing and potentially save on transaction fees.

Wrapping up

Shopify's website builder offers a robust set of features that go beyond basic e-commerce functionality, from flexible payment options and abandoned cart recovery to advanced customer profiling and expert support. Whether you're just starting your e-commerce journey or looking to upgrade your existing store, Shopify can help you succeed in the digital marketplace.