Creating an online store isn’t just about showcasing your products - crafting an experience that attracts, engages, and converts customers. With countless options available to online shoppers, your eCommerce website must stand out and meet modern expectations.
In this guide, we’ve compiled 67 Must-have Features of An Online Store Website that every successful online store should have. From the basics like intuitive navigation to advanced tools like personalized recommendations, these features will help you create a functional and customer-friendly site.
Table of Content
1. Overall
1.1. Basic Pages of an Online Store Website
1.2. Header & footer
2. Main Pages
2.1. Homepage
2.2. About Us page
2.3. Contact Us page
2.4. Product Page
2.5. Product Details Page
3. User Account Pages
3.1. Sign in/Sign up Page
3.2. Account Pages
4. Checkout Pages
4.1. My Cart Page
4.2. Order Pages
4.3. Order Confirmation Page
1. Overall
1.1. Basic Pages of an Online Store Website
Basic Pages of an Online Store Website is the groundwork with essential pages that provide users with all the necessary information about your business.
Main Pages
These are the core pages where users interact with your store and explore your offerings.
Home Page: Make a great first impression with a clean layout, promotional banners, featured products, and clear CTAs.
About Us Page: Share your brand story, mission, and values to build trust and connect with your audience.
Contact Us Page: Provide a welcoming space for users to reach out with inquiries, complete with forms, contact details, and an address.
Product Page: Showcase your offerings with well-organized product categories, filters, and sorting options for an enhanced browsing experience.
Product Details Page: Highlight key product information, including images, descriptions, pricing, stock status, and related product suggestions.
User Account Pages
User accounts enhance the shopping experience by allowing customers to personalize their journey.
Sign-In/Sign-Up Page: Provide a seamless registration process with minimal friction to encourage account creation.
Account Pages: Empower users to manage their profiles, view order histories, and save payment methods for future purchases,...
Checkout Pages
The checkout process is where conversions happen—make it smooth, secure, and frustration-free.
My Cart Page: Display the selected items with quantity adjustment options, promo code fields, and a clear CTA to proceed to checkout.
Order Pages: Collect customer details, delivery information, and payment options while allowing users to review their orders before finalizing.
Order Confirmation Page: Provide a detailed confirmation of the completed purchase, along with order summaries and expected delivery details.
1.2. Header & Footer
Header & Footer create a consistent structure with easy navigation, contact links, and key call-to-actions (CTAs) across your site.
Header
1. Logo: A clickable logo that redirects users to the homepage.
2. Navigation Menu: Link to key pages like Products, About Us, and Contact.
3. Contact Buttons: Allow customers and sellers to contact directly through chat, email, phone,...
4. User Account Access: Sign-in/Sign-up options for users.
5. Shopping Cart: Show the number of items in the cart and link to the cart/checkout page.
Footer
6. Store Information: Details about the store, a brief description.
7. Social Media Links: Link to the store's social media pages.
8. Navigation Links: Quick links to important pages like Homepage, Products, About Us, Contact, and Terms of Service.
9. Contact Information: Contact details such as email, phone number, and address.
10. Newsletter Subscription: A sign-up form for users to subscribe to newsletters and updates.
2. Main Pages
2.1. Homepage
Hero
11. Promotional Banner: A large banner with a promotional message and description.
12. Call to Action Button: Encourage users to act immediately, such as Shop Now or Learn More.
13. Featured Product Image: Image or video of a featured product or newly launched collection.
Product Showcase
14. All Products: Display different product collections for easy browsing.
15. Featured or New Products: Highlight new or trending products with images, names, and prices.
16. Call to Action Button: Direct users to a page to purchase products.
About Us
17. Company Story: Tells users about the company's mission and values.
18. Call to Action Button: Link to a detailed "About Us" page.
Promotions
19. Sales Campaign: Highlight ongoing promotions or sales, encouraging quick purchases.
20. Call to Action Button: Direct users to the “Product” page.
Customer Testimonials
21. Customer Feedback: Showcase customer reviews or testimonials to build trust and credibility.
22. Customer Names: Accompany with the testimonials, ideally with the name and information of customer.
2.2. About Us Page
Our Story
23. Brand’s Story: A narrative detailing your store's history, how it was founded, its journey, milestones, and what sets it apart in the market.
24. Company Image: A visual element (a photo of the founders, the team, or a significant event) helps build trust and reliability.
25. Company Video: An embedded video that could feature a short documentary-style video or a message from the founders.
Our Misson
26. Core Values: The values your store brings to customers. Core values should reflect the spirit and unique characteristics of your store.
2.3. Contact Us Page
Get in touch
27. Welcome Message: A brief welcoming message that invites visitors to contact your store.
Contact Information
28. Store Address: Display the store’s location details. This section can be labeled as "Come & Say Hi" to show friendliness.
29. Store’s Image: An optional map or image shows the store's location can help users find the business more easily.
30. Contact Details: Basic information help users easily contact you, such as your Phone Number, Email Address, Open Hours,...
31. Contact Form: The contact form should contain fields such as name and contact email, a message area where visitors can leave their message or inquiry, and a “Submit” button.
2.4. Product Page
Breadcrumbs Navigation
32. Breadcrumbs Navigation: A navigation aid shows the path to the current page (e.g., Home > All Products). This helps users easily navigate back to previous categories or pages.
Heading
33. Page Title: "All products” or “category page" or a similar title that indicates what the page is about.
34. Page Description: A brief description explaining the category or the type of displayed products.
Product Filters and Sorting
35. Filter by Category: Options to filter products by different categories such as Kitchen, Bath, On the Go, New In, Best Sellers, etc.
36. Filter by Price Range: A slider or input fields to filter products by price.
37. Filter by Brand: Options to filter products by available brands.
38. Sort by: A dropdown menu allows users to sort products by relevance, price, newest, or other criteria.
Product Grid
39. Product Thumbnails: Images of the products. Placeholder images should be used if images are unavailable.
40. Stock Status: Indications such as "Out of Stock" for unavailable products.
41. Product Name & Price: Clear names & price of each product.
42. Pagination: Page numbers or "Load More" options for easy navigation through multiple product pages.
2.5. Product Details Page
Navigation
43. Breadcrumbs & Previous/Next Product Navigation: Allow users to quickly browse through other pages/products.
Product Details
44. Product Image: Display the image of the product.
45. Product Name, Stock, & Price: Concise product name, inventory status and its price.
46. Product Description: A short, informative description that highlights key details such as material, size, care instructions, etc.
47. Quantity Input: Allow customers to choose the number of items they want to purchase, with "+" and "-" buttons to increase or decrease the quantity.
48. Call-to-Action Buttons: “Add to Cart” to add the product to the shopping cart or “Buy Now” to lead directly to the checkout process.
Additional Product Information
49. Product Info: Expandable section for more detailed product information (e.g., materials, dimensions, care instructions).
50. Return & Refund Policy: Expandable section providing information about return and refund policies.
51. Shipping Info: Expandable section that includes details about shipping options, costs, and delivery times.
Related Products
52. Related Products: Suggestions for other items that might interest the customer, often displayed at the bottom of the page.
3. User Account Pages
3.1. Sign up/Sign in Page
53. Sign-Up: Sign-up form should include useful information you can get from customers to use for later promotions, such as Full Name, Date Of Birth, Phone Number, Email,...
54. Sign-In: Sign-in form should have basic fields such as Email, Password, Password reset link,... After sign in, users can save personal information, track orders, and enjoy a quicker, more personalized shopping experience.
3.2. Account Pages
User Profile Information
55. User Profile Information: Display the user's name and avatar at the top of the page.
Account Navigation Menu
56. My Order: View past and current orders.
57. My Addresses: Manage saved shipping and billing addresses.
58. My Wallet: Manage saved payment methods, including credit cards or other payment options.
59. My Wishlist: View and manage items saved in the user's wishlist.
60. My Account: View and edit personal information.
4. Checkout Pages
4.1. My Cart Pages
61. My Order: Display each product with an image, name, price, quantity selector, and a remove option for customers to update or delete items in their cart.
62. Order Summary: Show the subtotal, shipping details, a field to enter a promo code, the total amount, and a checkout button to proceed with the purchase.
4.2. Order Pages
63. Customer Details: Collect basic information such as email, first name, last name, and phone number to identify the buyer.
64. Delivery Details: Requests the recipient's contact information for accurate order delivery.
65. Payment: Offer payment options like Credit Card or PayPal and provides a summary of the selected payment method.
66. Review Order: Allow users to review their order details, agree to terms, and finalize their purchase by clicking the "Place Order" button.
4.3. Order Confirmation Pages
67. Order Confirmation: Provide a summary of the purchased item, along with the confirmation of successful order payment.
Bottom line
Above is the checklist of 67 Must-have Features of An Online Store Website. With these must-have features in place, your online store will be well-equipped to meet modern consumer expectations and drive sustainable growth in the competitive digital marketplace.
You can also download the offline version of this guideline. Click here or the bottom below to get the ebook!
Still need help with your online store website? Contact us today and we can help create a high-performing ecommerc website that delivers results!
